FAQs

What's the benefit for my team to be apart of the Alliance?

Cybersecurity go-to-market is unlike any other space. Your GTM leaders deserve & need a different kind of network. Your team will have access to curated & unique peer experiences, partnership matching, and hype-specific cybersecurity GTM content.

Does the Alliance have MSP & MSSP members?

Yes! 30% of our members are from service-based cybersecurity companies. Great opportunity to network and build strategic partnerships.

What does it cost to have my team join?

Individual membership is $3,500 per year but we have discounts for multiple members in our Enterprise Membership plans. Book a meeting to learn more.

Are my competitors in the community?

Most likely. However, we curate experiences to match leaders with non-competitors to ensure your leaders feel comfortable sharing and getting insights from one another.

Do you offer any direct to market solutions?

Looking for solutions and services to reach security buyers? Stay tuned for exclusive opportunities to reach your buyers inside the Alliance.

What are peer groups?

Join a group 8 to 12 handpicked non-competitive peers that have a similiar GTM role as you (i.e. CMOs, Partnership leaders, etc) to meet every 4 to 6 weeks virtually for a faciliated group discussion on your most pressing challenges. You will also have a dedicated space inside the Member Hub for 24/7 confidential connection.

What's the cost to join the Alliance?

It's $3,500 for an annual individual membership.

What are the requirements to join?

The Cyber GTM Alliance is exclusively for:

Employees at cybersecurity-focused technology or service organizations or divisions.
In a leadership position: Director-level & above (or equivalent)
Annual revenues above $1mm or raised $10mm
All functions are welcome, but our programming and structure is designed for GTM teams (partnerships, marketing, sales, Field CISOs, customer success, and CEOs)

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Is this just for sales leaders?

We define "GTM leaders" as Partnership, Sales, Marketing, Customer Success leaders, Field CISOs, and CEOs. If you own or are deeply involved in GTM but don't have one of those titles, that's ok too!

What sort of time commitment is joining the Alliance?

There are options for involvement. For example, if you want to be apart of a Peer Group that is 90-minutes every 4 to 6 weeks. If you want to go deeper, we have in-person events, educational content, and more opportunities.

What are the benefits for my company?

As a member, you will have access to peer network to sharpen your GTM skills and build strategic partnerships. Not only does this advance your career, but also benefits your company.

How many members are in the Alliance?

As of July 2025, we have close to 250 members and adding more each week.

What does the programming look like?

We have peer groups (8 to 12 handpicked non-competitive peers) that meet reguarly, weekly virtual events to learn & network, regular in-person events around the world, and much more coming.

Are there leadership opportunities available?

Yes! If you are interested in speaking, leading groups, or other leadership opportunities to increase your exposure, please let us know.

How do I join the community?

Two options: If you want to join right now, click "Join Now" in the top right corner. If you have more questions and walk to speak with someone, please click "book a call" to chat with someone from our team.