FAQs

What's the cost to join the Alliance?

Currenlty it's free to join.

What are the requirements to join?

The Cyber GTM Alliance is exclusively for:

Cybersecurity-focused technology or service organizations
In a leadership position: Director level & above or equivalent
Leaders committed to collaboration and industry advancement
All functions are welcome, but our programming and structure is designed for GTM teams (partnerships, marketing, sales, customer success, and CEOs)

‍

Is this just for sales leaders?

Absolutely not. We currently define "GTM leaders" as Partnership, Sales, Marketing, Customer Success leaders, and CEOs. If you own or are deeply involved in GTM but don't have one of those titles, that's ok too!

What sort of time commitment is joining the Alliance?

You can really choose your own adventure but like most things in life the more you invest the more you will get out of it. We recommend spending a few hours each month, connecting, consuming and creating within the community to get your full value.

What are the benefits for my company?

As a member, you will have access to peer network to sharpen your GTM skills and build strategic partnerships. Not only does this advance your career, but also benefits your company.

How many members are in the Alliance?

As of May 2025, we have closer to 200 members and adding more each week.

What does the programming look like?

We have a online community hub / forum, weekly virtual events to learn & network, regular in-person events around the world, the largest GTM leader job board, a consulting/fractional database, and much more coming.

Are there leadership opportunities available?

Yes! If you are interested in speaking, leading groups, or other leadership opportunities to increase your exposure, please let us know.

How do I join the community?

Click apply in the top left corner and fill out a short application. We will get back to you within 1 business day with next steps. Thanks!

What's the benefit for my company to have my team join the Alliance?

How does partnering and learning with

Does the Alliance have MSP & MSSP members?

Yes! 30% of our members are from service-based cybersecurity companies. Great opportunity to network and build strategic partnerships.

What does it cost to have my team join?

Currently, it's free for your team to join the Alliance.

Are my competitors in the community?

Most likely. However, the most forward thinking cybersecurity companies look for opportunities to partner with their competitors.

Do you offer any direct to market solutions?

Looking for solutions and services to reach security buyers? Stay tuned for exclusive opportunities to reach your buyers inside the Alliance.

What sort of sponsorship opportunities are there?

In-person events to digital experiences and everything in between. Have a custom or creative idea? We are happy to chat about how we can elevate our members experience.

What are the cost?

Our sponsorship opportunities start at $5,000 and go up from there.

Can I invite a cybersecurity GTM leader to an event or the community?

Have a customer or prospect you want to invite to an event you are sponsoring inside the Alliance to help with retention or deal acceleration? As long as they meet our member critiera, they are more than welcome.

What's the demogrpahics of the community?

All our members are leaders (Director level & above) in GTM functions (CEO, marketing, sales, partnerships, and customer success)

The companies range from early stage start-ups to billion+ in revenue.

90% of our members are located in the United States.

We currently have about 200 members but growing rapidly.